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Which Super Bowl Commercials Won the YouTube Ad Blitz?
We won't know which Super Bowl commercials won the YouTube Ad Blitz, but digital marketers can still share some eye-popping video statistics and a couple of compelling Super Bowl ads with their more traditional colleagues when they gather around the office water cooler and chat about last night's Big Game.
In real life, 82,586 football fans watched yesterday's official NFL Super Bowl XLVIII for two halves at MetLife Stadium in East Rutherford, New Jersey. Meanwhile, in a parallel universe, more than 100 million football fans watched Super Bowl 2014 for almost 3.5 hours in four quarters plus a half time on the Fox broadcast television network.
So, why would some digital marketers want to tip their hand before the big game? Well, eMarketer reported on Jan. 31 that a recent study conducted by Prosper Insights & Analytics for the National Retail Federation (NRF) found that US adults would spend an average $68.27 on Super Bowl-related items. With more than 100 million consumers expected to watch the game, total spending will reach $6.8 billion.