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  • Many different components go into creating a top-notch content marketing strategy. With this in mind, it's important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results. Curata's third annual study, Content Marketing Tactics Planner, surveyed over 500 marketers on their current and upcoming content strategy tactics. Among the results were insights into the top content marketing priorities and challenges.

  • 1. Drive leads: Increasing sales was the number one priority for marketers utilizing content marketing. This goes to show that content marketers have not lost site of the importance of gaining leads. The study also revealed that over 60 percent of marketers saw an increase in the quality and quantity of leads due to content marketing. Getting consistant, quality content up on your site or blog drives a higher quality of visitors and in-turn, increases sales. The more recognition your brand receives, the more likely people will be to read your content.

  • 2. Increase Customer Engagement: First-class marketers know that engaging buyers and influencers is the name of the game for content marketing. Once customer engagement improves, so will leads. Curata's tactics study showed that 76 percent of marketers saw an increase in buyer engagement as a direct result of content marketing. Content that provides value for readers will draw them in and start conversations. Find out what type of content your customers want, publish on these topics consistently and engagement will increase. Keep this engagement up by actively participating in conversation, whether through social media or blog comments.

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